owenhindley at hotmail dot com
+354 762 0292
t g

Hi ✋I'm Owen, and I create experiences for VR, live theatre, installations, games, performance and the web using software, electronics and sometimes sound.

I'm co-founder of Huldufugl, creating immersive theatrical environments in both the real world and the virtual.

Here's the story so far..


Co-director, Design & VFX
Unity, Houdini
Animated VR Short x Funded by Arts Council England
This short film in VR is an spin-off project from Huldufugl and Hikapee's (equally ambitious) stage show, The Hidden People, after that project was delayed by a year due to the pandemic.

We've been collaborating with UK aerial circus company Hikapee since 2018 on a large-scale stage production - but when it became apparent that we were going to have to pause work on it for at least a year, we came up with the idea of producing an animated VR short film using the same performers, set in the same world, but with a brand new storyline.

The first step was to find a motion capture company brave enough to work with tumbling, spinning circus performers using silks, trapeze and counterbalancing equipment - a real challenge for the tracking system - and then do the entire thing on location, whilst adhering to strict COVID-19 safety measures.

We were extremely lucky to find a partner in Target3D, who sent an incredible crew to join our artists in isolation at 101 Outdoor Arts in Newbury for a week. Under Bryony from Hikapee's direction, they recorded an entire narrative of aerial circus-infused action.

The film is currently under production with all the virtual sets, characters, lighting and composition currently under way.

It's a unique challenge to produce animated work for VR - where almost anything is possible in terms of angles, lighting, sound and set design. For our piece, we're taking a lot of cues from theatre over film in terms of set layout and the audience's relationship to the performers - but this still leaves us a huge possibility space to play with, which is extremely exciting!

We're also aiming for a unique art style that represents the Icelandic nature - acheived through procedural modelling in Houdini, taking the rough outlines of landscapes, and 'shredding' them into thousands of small, individually coloured polygons. This approach retains sharp edges in VR even up-close, without using textures, whilst also giving us fine control over colour, pre-baked static lighting, and vertex shader effects like wind movement in trees, water and moss.

Release is scheduled for early 2022, for Oculus Quest and other major VR platforms.


Lead Developer
VR Music Creation Experience x Oculus Studios, Within & OKGO
In 2017, my studio Horizons (along with co-founder Yuli Levtov and David Li) were approached by Chris Milk and Aaron Koblin's VR powerhouse Within to help them develop an incredibly ambitious VR project in collaboration with Oculus Studios, and the musical / creative force of OKGO.

The task was to create an experience in VR where the user could produce their very own pop song, complete with drums, bass, guitar, synth, vocals (recorded and auto-tuned by the user!) and a special cow-based freestyle solo instrument.

The final piece includes a staggering amount of layers of animation, machine learning, audio analysis and processing, a custom sound engine, hand interaction and musical theory.

Engaget Coverage :

In 2018 we were very excited to give the world a peek of the final piece, at both Tribeca Film Festival and Sonar+ in Barcelona.

Two audience members at a time, carefully guided by white-coated docents, could collaborate on building a song together in a purpose-built booth. The piece attracted a significant amount of positive attention, being described as 'Social VR's Rock Band' by Wired, and others.

My role as lead developer ranged from prototyping musical interaction concepts at the start of the project, to co-ordinating the fantastic development team across several different cities and time zones, overseeing the asset pipeline of animated creatures from the art team into Unity, and working directly on various parts of the project.

We're excited for the final public release of the project, to see the music people make in the Menagerie of the Holy Cow!


April 2021
Design & VFX
Unity, Houdini
AR Music Video x Imogen Heap & Volta
During my time with Volta, we were thrilled to collaborate with world-renowned musician and innovator Imogen Heap to create the official video for her single Last Night Of An Empire.

Volta had at that point been developing its AR capabilities, particularly by integrating Keijiro Takahashi's Rcam2 library, which allowed us to easily integrate a real camera feed from a LIDAR-equipped iPad with 3D objects and visuals generated in Unity, and be able to freely move the camera around the space.

True to her experimental and open spirit, Imogen decided that the recording of the video would also be live-streamed, meaning everything from the camera movment to AR visual effects and Imogen's choreography were repeated and refined over and over again and streamed to Youtube, whilst we searched for the perfect take.

Imogen's loyal legion of Heapsters provided encouragement and comment via the stream, and after just over three hours, the final take was in the bag. But it didn't end there - we also produced a standalone VR-only version of the video to be included as an archived performance inside of Volta.

Ahead of the recording at Imogen's barn studio space in Essex, I got to work creating visual elements in Houdini + Unity, and exposing parameters for on-set creative technologist Alexis Michallek to hook up to the Ableton session running the show so he could choreograph the AR visuals in time with the playback.

For the VR version, along with several new visual effects, I built several extensions to the Unity Timeline system to allow me to work quickly with the existing Volta setup and create a tightly synced experience (separate to the livestreamed video).

The VR video is unfortunately only available inside Volta VR, but you can catch a 2D recording of it here


2018 onwards
Unity, TouchDesigner
Aerial Circus Show Projections x Hikapee Theatre & Huldufugl
A collaboration between Hikapee Theatre and Huldufugl, The Hidden People is a brand new show that combines Icelandic folklore, circus/ aerial arts, performance and creative technology.

Our story concerns the Hidden People, beings of uncertain benevolence often held responsible in Icelandic stories for both sudden good fortune and disappearances, unexpected occurrences and madness.

We are using these tales to present modern environmental issues, specifically the building of hydroelectric dams in Iceland.

Hikapee approached us at Huldufugl to collaborate on this piece, and for us to join our skills with creative technology to their high-flying aerial storytelling abilities.

We have completed two stages of research and development (R&D). The first of which consisted of two weeks in Iceland in December 2018, and two in the UK in February 2019, culminating in a sharing at Jacksons Lane Theatre in March 2019. The second saw us return to Jacksons Lane in August 2019, and head to Helsinki in January 2020.


Nov 2020
Development, VJ
AR Livestream Performance x Independent Project
Out Of Sync is a mad idea, an experimental performance formed in response to the COVID-19 pandemic. So obviously in 2020 many artists across the world are unable to perform to audiences of more than a handful of people (at best), and those countries where audiences can gather in numbers have achieved this largely through (sensibly) strict border restrictions, meaning they are unable to invite international artists to come and play. In addition to this, the global climate crisis remains – albeit backgrounded a bit by the pandemic.

The idea is that a performer in Iceland (at the time gatherings were limited to 10 people or fewer) would live-stream to a club in Taipei, Taiwan. There, a full audience of dancing people (Taiwan had no gathering restrictions at the time) would enjoy the party. However, we had two dancers, or “eyes” inside the club, using mobile phones to provide a two-way video stream back to Reykjavik, where two people at a time would experience the party on the other side of the world inside large wooden booths specially built for the purpose.

Event Production : Uta Reichardt, René Boonekamp, Aephie Chen
AR Graphics : Owen Hindley & Yuli Levtov (Volta)
Performer : Hermigervill / Sveinbjörn Thorarensen
Camera : Yuli Levtov, Uta Reichardt
Video Editing & Titles : Owen Hindley
Now a 90 minute performance, regardless of how great the music is or colourful his onesie is, might not be the most visually interesting experience if it was a simple camera setup. Luckily, I had been working for several months with my long-suffering collaborator Yuli Levtov on an exciting new project called Volta, which aims to make it easy for performing artists to create visually engaging livestream experiences, either for 2d video streaming or in VR.

Even more luckily, the month before, we had integrated Keijiro Takahashi’s outstanding Rcam2 system into Volta’s existing visual system, allowing us to do a full AR performance using only an iPad Pro and a laptop running Unity + Touch Designer.

We’re super happy with the results, which you can watch above, and excited to see where this new medium can take us. Since then we’ve incorporated a user-facing editor into the Volta product, which you can read more about below. In addition, this same team has applied to produce several more events during 2021 to investigate alternate means of performance and audience experience – both as the world recovers from the pandemic, and as we look forwards to ways to reduce the burden of extensive travel on artists wanting to perform outside of their home countries, whilst still making it a party!


Direction, Design, Development
Unity, VR
Interactive VR theatre x Huldufugl
Imagine one day, you wake up inside an invisible box, unable to escape. Kassinn is an engaging, but playful, interactive theatre performance with a live actor in virtual reality. Will you trust this mysterious stranger? Or listen to the voice in your head, trying to get you out?

Created by Huldufugl (an Icelandic / British events company co-founded by myself and writer, actress & producer Nanna Gunnars), the show explores what I’ve been wanting to do for a long time, smashing together future-thinking theatre forms with technology – in this case, Virtual Reality and mutliplayer gaming!

The concept initially began as a short play by Nanna, written and performed in a conventional theatre in 2016 – after which I put forward the idea to re-create this piece in VR. We premiered the first version in Reykjavík in August 2017, and developed it for a longer run in July 2018, before taking the show to the Stockholm Fringe Festival in September 2018, and with more international dates planned for 2019!

One person at a time experiences the piece inside of a 2 x 2m physical space, whilst the actor performs in a separate physical space. For our first outing, we used the Xsens motion capture suit (expertly handled by PuppIT), but currently the show involves two Oculus Rift setups, sharing the same virtual space using multiplayer networking.

Show control is handled by an operator, who can observe and control both events in the world and the ‘voice in your head’ via a Qlab interface, and we have a beautiful LED box created by Swedish engineering magicians Svartljus


Design, Music
Isle Of Games x Personal project
A short platform experience about using the wind to guide your way.

Originally created for the Isle of Games 002 (see isleofgames.is) exhibition on the theme of “The Tempest”, the player is making their way through a pitch black world, with nothing but the wind to guide their path.

The installation version was for two people to cooperate, one using a joystick to control the character, the other using rotating lava rock + button to control the wind. This version is just controlled using the keyboard.

Design & Music by Owen Hindley

Character controller magic by @torfias

Feedback and general advice from @joonturbo, Sig Gunnarsson and the rest of the Isle of Games team.


April 2017
Samsung & Universal Everything x Interactive pavilion installation
Unconfined is an immersive interactive installation by Universal Everything and Zaha Hadid Architects commissioned by Samsung Mobile and unveiled at Milan Design Week 2017, to accompany the launch of the new Galaxy S8 phone.

So I’ve been a massive fanboy of Universal Everything’s work ever since Matt Pyke formed the studio post-Designers Republic, so being invited to join them as a developer on this adventure was a bit exciting, to say the least!

The brief was to produce a real-time, interactive artwork that would be projected onto seven monumental ‘petals’, designed and inhabiting a space by Zaha Hadid Architects, within a relatively short timeframe – and with a lot of press attention on the final result, so no small order.

With a tight timeline, the lead developer Chris Mullany and I developed a system for simulating choreographed bird-like motion onto thousands of unique ‘avatars’ – playful, generative striped characters who would fly and dance around the space.

We worked rapidly in Unity, with Chris handling the creation and rendering of the Avatars, and me handling the flocking motion and choreographies that would play in synchronicity with composed music from Simon Pyke / Freefarm.

The final setup in Milan required an impressive assortment of hardware, handled by an amazing crew of projectionists, d3 operators, sound and lighting designers, and our playback rig – 6 high-end PCs running Unity apps, all synchronised via network from a single server, from which we could adjust and refine all aspects of the show once we arrived in Milan.


June 2017
Design, Development
Unity, C4D
Interactive VR Music Journey x Google Daydream
In collaboration with Ninja Tune heavyweight artist Bonobo, the Horizons team (Yuli Levtov, David Li, Leif Podhajsky and myself) saddled up again to create a brand new psychedelic interactive music journey for the Horizons platform on Google Daydream.

The new scene features the track Outlier from his latest album Migration, and allows you to deeply interact with the music, which in turn has an effect on the landscape you fly through. Flocks of birds join you on your journey through sand dunes, towering mountains and beneath the waves.


Design, Development
Unity, C4D, Houdini
Interactive VR Music Journeys x Google Daydream
Horizons is a series of interactive VR music journeys for Google Daydream, available for free on the Play Store.

After a chance introduction in Iceland via the wonderful people at Bedroom Community, I was invited to submit a proposal for a launch title for Google’s new VR headset, Daydream. I contacted my long-term collaborator Yuli Levtov and together with our friends David Li and Leif Podhajsky, we laid out plans to create the first music-focused title for this new platform.

Within the app, you control the music – the music controls the world. You can use the Daydream controller to make an otherworldly jungle come alive with sound, or travel at breakneck speed through colourful hyperspace.

In December 2016 we launched the first two scenes, featuring great music from both My Panda Shall Fly and Reuben Cainer. We’re very excited to be launching the third scene in early 2017, and there’s more to come.


NodeJS, Max/MSP, DMX
Public Installation x Atli Bollason


Conceived & produced by Atli Bollason.
Developed by:
Yuli Levtov, Reactify
Ragnar Ingi Hrafnkelsson, Reactify
Owen Hindley
Build supervisor:
Jonas Johansson
For a few days in February 2016, visitors of Harpa Music Hall in Reykjavík were invited to play the façade of the building as they would an instrument. A “light organ” was placed on the 4th floor balcony, with a stunning view of the inside of the geometrical glass front and the downtown area.

Anyone who passed through could learn how to play in blue or red or green, with quick flashes or swelling pads of light, and impress the whole city with an optical performance.


February 2016
Tech lead, sound design
Flash, Processing, JS
Installation art piece x Alex Jenkins and Owen Hindley
The Moon Seat is a playful installation that entertains our inner child whilst simultaneously courting long forgotten childhood fears.

The installation had its first public outing at the e-Luminate festival in Cambridge, UK from 12th-17th February 2016, and was located on the front lawn of the prestigious Cambridge Union Society.

Audience members were invited to sit, at which point the pool of moonlight would instantly open to show their shadow. After a few seconds, their shadow would transform into an animal – still controlled by their bodily movements, but with a character all of its own. An ethereal generative soundtrack reacting to the users’ movements accompanies the piece.
I’d worked with Alex for a long time at B-Reel, and I was very excited to be asked to get involved in his first independent installation art piece!

It quickly became apparent that we were going to need some more help, so we drafted in ex-B-Reelers and good friends Yi-Wen Lin and Christian Persson to come on board.

We pulled in quite a variety of technologies for this one, including Processing (main show), NodeWebkit (gesture detection & tracking), Flash/AIR (character animation & playback) and Pure Data (generative audio & DMX control), all talking together over more than 16 OSC channels.


February 2016
Lead Development, Design
Javascript/Coffeescript, WebAudio, SVG
Interactive browser-based audio experience x MassiveMusic
mmorph is an adventure into new ways of delivering interactive music in the browser and beyond.

A collaboration between global music agency MassiveMusic, Reactify Music, Grotesk, Enzien Audio and myself, mmorph is an example of a new workflow which we hope will open up many possibilities for interactive audio – first in the browser, and then for games, apps, installations and VR.

The site takes you through an interactive music piece, enabling different musical parts, applying realtime effects, composing and looping a top-line synth, and creating intense build-ups and drops!

My role was lead developer on the project, handling the integration of the audio code from Reactify & Enzien Audio (who in turn were working with original music composed by Massive) with realtime SVG graphics and animations art-directed by Grotesk.

The interactive audio was produced via a unique workflow where Reactify worked rapidly and closely with Massive’s in-house composer in Pure Data, an visual programming environment that allows for real-time prototyping and development.

This Pure Data ‘patch’ was then converted to run in the browser via Enzien Audio’s Heavy compiler. This compiler can also transform the same source patch into code suitable for Unity, Unreal engine, OpenFrameworks, desktop/mobile apps and VR experiences, with little or no alterations to the original.


February 2016
Lead Developer
Javascript/ES6, WebGL, WebAudio
Online WebGL experience x HTC / Google / B-Reel
Get Vive Ready by HTC, Google and B-Reel is a WebGL experience that invites the user to test if they are ‘Vive Ready’, to promote the launch of HTC’s Vive VR headset.

The site uses a mobile device as a controller for the 3D desktop experience, and requires you to chop, dodge, swing and shake your way through four challenging levels.
Users completing all four levels were able to enter a prize draw to win an actual Vive headset and controller set.

The site involves some cutting-edge WebGL and mobile phone interaction, which we were happy to see recognised in a number of awards including the FWA’s site of the Month (which followed our project Mmorph’s award the previous month!)


Design, Mgmt, Development
Javascript, Node.js, DMX
Massive realtime generative visuals x Sónar Festival Reykjavik
Sónar is an international festival of progressive music and multimedia arts, originally out of Barcelona, but now taking place in several locations worldwide, including Reykjavik since 2013.

It is hosted in the landmark building Harpa, a beautiful structure with a unique interlocking cell-like front facade (designed by Olafur Eliasson) each containing an LED light fixture. Combined it forms a large outdoor screen that is visible across much of downtown Reykjavik.

Artist Atli Bollasson and I were lucky enough to be the first outside artists to do something on this facade in 2014, with the publicly-playable arcade game Harpa PONG at Reykjavík’s Culture night.

After the success of PONG, Harpa and the Sónar organisers invited Atli and myself to do a repeat installation on the lights of Harpa for the festival in 2015, and again in 2016.

We knew we wanted to do a bit more than simply re-run PONG, so instead we decided – in addition to running the game – we would turn the entire building into an audio-reactive light show, taking the music being played inside and use it to drive the visuals outside.

To do this we reached out to other creative developers, providing them with a code framework, brief, and challenge to do something amazing with only 36 x 11 pixels. We ended up with over 12 functioning visual responses from 8 developers from around Europe, which was way beyond our expectations.


Summer 2015
Electronics, Design, Build
Physical robot design & build x Isobar UK / B-Reel London

International agency Isobar collaborated with B-Reel and Groovy Gecko to create a live, web-connected experience that allowed users to smash a real-life piñata using a robotic arm, in order to promote the new flavours of Pringles Tortillas.

Users in the UK and Germany were able to sign up via Twitter and/or Facebook to take a hit at the unlucky piñata, successful entrants would win a Tortillas-related prize!
B-Reel approached me to lead the design and build of the robotic arm – a really fun challenge!

This required a lot of research into fabrication methods, and learning about pneumatics for the first time, combined with electronic control (via Phidgets) and backend development to connect the entire system to the website (being developed by Isobar)

After constructing two beautiful robots (Pedro & Mario, in reserve), we to work smashing piñatas, the arm pounding each one with 20psi of force per hit. Over 40 piñatas a day were obliterated live online, in a custom-built Mexican marketplace set deep within East London.


Summer 2014
Audio + Physics, Sound Design
WebGL, WebAudio, Dart
Immersive online experience / installation x Barbican / FIELD.IO
City of Drones is an interactive digital environment developed by musician John Cale, speculative architect Liam Young and digital artists FIELD. Charting the story of a lost drone drifting through an abstract cityscape, players are invited to pilot a virtual craft and remotely explore this imaginary world. Samples from Cale’s original soundscape compositions echo across the landscape as we see the city through the eyes of the drone, buzzing between the buildings, drifting endlessly, in an ambient audio visual choreography.

City of Drones lives online, and as an installation at the Barbican Center, London, as part of the Digital Revolution exhibition.

I was brought on to the project to develop the dynamic audio of the piece with the team at FIELD. This involved remixing original material from John Cale, including bespoke work from BXFTYS, and setting it all in a constantly changing, immersive 3D sonic landscape.

Spot sound effects are triggered by different locations within the environment, and the sounds of drones as they fly past are processed using the WebAudio HRTF panner to accurately position the sounds in 3D space.

The background music layer and ambience also change as you fly through the different areas.

In addition, I also contributed to the physics of the drones, giving them some freedom of movement as they fly around the space, avoiding buildings and each other, plus I developed the on-screen HUD graphics and animation.


Summer 2014
Electronics, Build, Install
Arduino, Node.js
Kinectic Sculpture x FIELD.io / Accept & Proceed
Spectra 2, a mesmerising kinetic sculpture by FIELD.io in collaboration with design studio Accept & Proceed was displayed in the studio’s East London gallery space in Summer 2014.

The piece consists of suspended polished steel segments, controlled by stepper motors & custom electronics, that form rippling terrains inspired by NASA lunar meteor impact data.

Collaborating with lead engineer Laurence Symonds, FIELD and A&P, I was responsible for the design & implementation of the motor software control system, which played back a pre-choreographed sequence (pre-visualised and designed in Houdini by FIELD).

I was also very happy to be part of the superhuman build, test & installation team.

Custom Arduino firmware and a unique serial protocol needed to be developed in order to synchronise movement across all 48 motors for the duration of the hour-plus long sequence. A Node.js server was written to handle playback and synchronisation with a wall-mounted display, and triggering of audio samples via OSC.


August 2014
Design, Development
Node.js, DMX, HTML5
Massive outdoor game x Harpa Concert & Conference Center, Reykjavik
PONG is a massive interactive outdoor artwork that allows two people to play the classic game against each other on the monumental facade of Harpa, Iceland’s flagship concert hall in downtown Reykjavik, designed by Ólafur Eliasson.
Conceived and produced by Atli Bollason, the project began as a chance meeting between myself and Atli at a birthday party in Reykjavik, and over the next few months developed into a reality – with not only the CEO of the building coming on board very quickly, but for the first time for a project like this, Ólafur himself (the first time he has allowed a project like this to take over the facade’s lighting system). Vodafone Iceland also agreed to sponsor the project, and supply us with some of the equipment.

The project was launched on Menningarnótt (Culture Night) on the 23rd August 2014, and ran for a week afterwards as part of the Reykjavik Dance Festival.
For the launch night, we setup a stage in front of the building, and players used a pair of phones to control their ‘paddles’ on the 43m-high screen.
Afterwards, players were able to join a special Wi-fi network which took them directly to the game, which was transmitted from a hill overlooking the building. This would allow them to join a virtual queue, and play against friends or complete strangers.
Our roles were split with Atli handling the concept, creative direction, project management and publicity, and me handling the design, hardware, networking and programming.

Three separate Node.js servers run together to create the experience; one running in the basement of Harpa which outputs DMX to control the 35×11 pixel display (6 universes of 512 channels each), one running in the cloud which actually simulates the game physics, and receives WebSocket connections from the player’s phone, and another which handles the game queue.

An HTML5 mobile front-end was also developed to give visual feedback to the player of their paddle, and current score.

The code for the entire project is available on github:


Jan 2015
Music composition
Sound design
Music Composition & Sound Design x Resonate Festival / FIELD.io
Resonate is a festival that brings together artists to drive a forward-looking debate on the position of technology in art and culture.

Held annually in Belgrade, Serbia, it draws visual artists, programmers, performers, musicians and curators to present and discuss their work, share new ideas, work and party hard.

For the trailer, FIELD collaborated with director / designer Antar Walker to bring their graphic identity for the festival into motion.
I was approached by FIELD to collaborate with the team on the musical score and sound design for the piece.

I immediately brought my long-suffering friend and collaborator Ragnar Hrafnkelsson on board, and together we composed, mixed and mastered the final soundtrack.

In addition to receiving considerable coverage online, the trailer was also aired on Serbian national TV in the run-up to the festival opening.


March 2014
Devising, design
Ableton, QLab
Personal project x Barbican OpenLAB, Rose Bruford
Audience members are invited into a space and given wireless headphones.

We then turn out the lights, allowing their non-visual senses to become heightened, and their concerns about ‘who’s watching?’ to gently dissipate.

We live in a world in which, although our minds are able to travel virtually great distances daily, our bodies can often fall into a routine of the same movements of waking, dressing, commuting to work, sitting in front of a computer – all day, every day.

This is in parallel with an increase in visual stimulation – brightly coloured billboards, TV, magazines, fashion – whereas our other senses, touch, smell, and most importantly hearing (with the exception of music, which we use to shut out the world), often get left behind.

Our work plays with both of these ideas, creating an environment where the audience is able to relax in their own space, and concentrate on different sensory experiences.

To enjoy freedom of movement both through direct instruction and abstract inspiration.

Like no-one’s watching.


Owen Hindley, Ragnar Hrafnkelsson, Nanna Gunnars & Brynja Herbertsdóttir
This was a piece created in three short days in conjunction the Barbican’s OpenLAB programme.

Taking place in the black box theatre, deep in the base of the sprawling Barbican estate, we wanted to take advantage of the near-complete darkness we could achieve, coupled with access to the technical equipment on-site, and the theatrical experience of Brynja & Nanna.

What emerged out of the three days was a prototype-form show, lasting around twenty minutes, involving multi-channel audio playback to individual’s headphones (which we used to create magic moments like ‘touch based hearing’), playing with clashing and coherent smells / sounds, polyrhythmic clapping exercises, and finally a session in led movement resulting in wild abandon!

We were able to spy the performance (which took place in pitch darkness) via a series of infra-red cameras and illuminators feeding to backstage, in order to properly time auditory cues and effects.


Technical lead, Sound Design
HTML5, PHP, LAMP Administration
Online ARG / Cryptic competition x B-Reel / CP+B / XBox
‘The Glitch’ was a highly secretive and unusual campaign launched by Microsoft, CP+B and B-Reel that took players on a journey across the Internet, challenging them to solve puzzles and crack codes to win a mysterious prize.

This formed part of the UK XBox One launch, and part of Microsoft’s effort to engage directly with hardcore gamers by working on their level.

The glitch took the form of a 1 second ‘disruption’ to the Xbox TV commercial that had already been on regular rotation on UK TV channels for some time. Hidden within this were a number of codes and clues that would set players off on their journey.

I headed up the development side of the project team at B-Reel, and was responsible for laying out this network of cryptic sites across the web in such a way as to give no clue as to who, or what was behind the Glitch.

A sophisticated PHP backend system was built to monitor and control all the various endpoints to allow tracking of players as they moved through the contest, and shutting off routes as soon as prizes had been awarded.

In addition, I was also responsible for the glitched-up sound design across all of the routes, which added to the air of mystery and suspense surrounding the campaign.

Or, in the words of one contestant, making them ‘literally shit his pants’.


Sound Design, Music, Weather API
Pure Data, Ableton Live, Node.js
Interactive art installation x Collaboration w/ Yi-Wen Lin, Bertrand Carrara
Kuafu is an interactive art installation based on the Chinese myth of the giant that tried to catch the Sun.

The installation itself comprises of a large, wide-format projection of a 3d landscape, through which the Giant walks, braving weather, mountains, and seas in his quest to catch the Sun which is causing a drought amongst his people.

The topography, rivers, oceans and weather are all based on actual data drawn in from live APIs and Google Maps, and visitors can control his path using a mounted tablet running a web-based interface showing where in the world Kuafu is walking.

I joined the fantastic Yi-Wen Lin and Bertrand Cararra on this project in part as an entry for Google’s DevArt competition, in which we made it through to the final 10 entrants!

My role on this project was as sound designer and composer, but as you can see from the development diary below, we intended to involve as much generative, code-based audio as possible in this project to fit with the 3D aesthetic in the visuals. This will involve extensive work in Pure Data, as well as controlling Ableton Live via OSC from Node.js.

I also worked on the Weather API, translating the incoming latitude/longitude coordinates from the visual engine into data concerning wind speed, direction, and rainfall, so our Giant would have to face the same elements as he would do in the real world at that location!

Also I managed the initial motion capture sessions with live actors to give Kuafu some real personality in his movements.

You can see the development process here:


Design, Concepting, Mobile & Server dev
HTML5, Websockets, Node.js
Interactive social music installation x Collaboration with Reactify for DevArt
Dynamics is an installation comprised of a room of constantly evolving, generative and reactive music, lights and visuals that visitors can interact with via their smartphones.

Upon joining the installation’s Wi-Fi network, every visitor is presented with a slightly different interface on their smartphones, each with a different level or type of influence over their surroundings. The interaction types will be various, ranging from being able to trigger short sounds, through to changing the overall mood of the music. Some interfaces will encourage interaction with other visitors, prompting teamwork and social (as well as musical) interaction.

Yuli (from Reactify Music) and I developed this project in part as an entry for Google’s DevArt competition.
We collaborated closely on this project, with him mostly looking after the music and lights programming, and myself taking care of the node.js server and mobile interface design/development.

You can see the development process here, along with more videos and audio demos:

Owen Hindley 2022